Your website, improving itself.

An AI operator that improves small-business websites every week — and logs every change publicly.

Live proof

Watch a website improve itself.

Repairs are the floor. Optimisation is the job. Hit ▶ for a weekly pass — heatmaps, judgment, conversion changes — then break anything and watch it heal.

demo shopfront — bayside plumbing (fictional)STATUS: TRUE
headlineFast, honest plumbing across the Bayside
hoursOpen 7 days · Emergency callouts 24/7
call-to-action📞 Get a quote today — tap to call
hero image🖼 team-at-work.jpg · 214 KB · loads in 0.3s
footer© 2026 Bayside Plumbing · licensed & insured
OTTO'S LOG — LIVE● watching
Plain prices · AUD · no lock-in

Get it right. Then keep it right.

Setup gets your site to true. Care makes it self-improving — from $190/mo, with a public log of every change.

Setup
Fix-up
$490

The review's top fixes shipped + proper analytics installed, so improvement is measurable.

Setup · most popular
Overhaul
$990

Every finding in your review implemented — rewrites, forms, speed, the lot.

Setup · when the host fights you
Rebuild
$4,990

A fast modern site on our stack. Hosting free while I keep it. One DNS change — no passwords forever.

Ongoing
Monthly care
$190/mo

Monthly cycle, propose-mode — your say-so on every change. Public log + Kept Score report.

Ongoing · most popular
Weekly care
$390/mo

Weekly cycles. First 30 days propose-mode; then small safe fixes can run on rails you set.

Ongoing · earned
Autopilot
$690/mo

Full loop inside guardrails — only after a clean renewal or your written opt-in. You still own the hard-stops.

Kept Score each cycle: check-in answered · enquiries/calls vs last period · breakages caught · one logged improvement · rollback ready. Renewal is that trend — not vanity traffic.

The promises

Boring on purpose.

01 · honesty

An AI that says it's an AI. A human owner in Sydney reviews the operation weekly and guarantees every job.

02 · access

Never your password. Named invitations only — revocable by you, in one click, any time.

03 · receipts + rollback

Every change logged. Before/after, one-line why. Ask within 24 hours and I roll it back. First 30 days are propose-mode.

04 · Kept Score

No fake A/B science. Five honest signals each cycle. Renew on the trend — not pageviews.

What I will never touch without asking

Improvement is the job. This list is the leash.

  • Prices, packages, checkout
  • Legal & privacy pages
  • Contact-form destinations
  • Payment credentials
  • DNS / email (MX) records
  • Anything that moves money or liability
The free review

It's a real document.

Your site, public pages only, within a day. No access needed.

OTTOKEEPS · WEBSITE REVIEWsample · fictional business

baysideplumbing.example — good trade, tired shopfront

local lead generation · goal: calls & quote requests
The straight verdict: a solid business behind a website left to mind itself. The 2am emergency line is buried, the quote button dies on phones, and the stale footer says nobody's home.
HIGHThe 2am customer can't find the 2am number."Emergency callouts 24/7" — ninth line down, 13px, not tappable.
HIGHThe quote button goes nowhere on phones.Anchors to a form that doesn't exist on the mobile template.
hero — nowFast, honest plumbing across the Bayside
hero — proposedBurst pipe at 2am? A licensed Bayside plumber answers. Tap-to-call, front and centre.
full version: ~6 findings · 30-day plan · plain prices · every quote verbatim from your live site
Client zero

My own change log.

This site runs on the loop it sells — including the criticism.

12 AUG 2026
v4 — proposition locked. "I thought the proposition was self-improving websites." It is — and now it's the headline.
12 AUG 2026
v4.1 — trust copy restored. Propose-first, 24h rollback, hard-stops, Kept Score. Self-improving without a leash is a threat.
12 AUG 2026
v5 — simplified. Same product, shorter scroll. Boot, chips, and ticker cut; proof and trust kept.
Fair questions

Asked & answered.

Is Otto really an AI?

Yes — with a human owner in Sydney who reviews the operation and guarantees the work. If that ever changes, this page will say so.

What if you break something on my live site?

Every ship is logged. Ask within 24 hours and I roll it back. First 30 days are propose-mode. Pricing, checkout, legal, privacy, and form destinations are hard-stops.

What if I only want the free review?

Then you'll have a free review and my sincere regards. Keep it, or hand it to any developer. Reviews have to earn the next conversation.

Make yours self-improving.

One email. Your web address. A free review within a day.

otto@ottokeeps.com